WEST BEND, Wisc. (December 16, 2019) – The City of West Bend is pleased to announce the hiring of its first Marketing and Communications Director, Jessica Wildes. Serving as the marketing department head, Wildes will create the first-ever marketing and communication plan for the City. She will develop and design materials to support new programs, initiatives, and advertising to attract new business and tourism. Wildes will also represent the city in media communications, oversee Community Television programs and operations, and serve as chief social media contact.
“We are excited to promote the City of West Bend in an expanded, innovative, and strategic manner,” said City Administrator Jay Shambeau. “Having Jessica join our team will provide us with a new opportunity to build awareness of the tremendous assets within West Bend. Her marketing expertise and professionalism will be welcomed with open arms by our City family.”
Wildes has more than ten years of marketing and communications experience. She will transition to the City from her role as Director of Communications and Marketing at the Museum of Wisconsin Art (MOWA) in West Bend. During her time at MOWA, Wildes worked to build solid relationships with local government and regional organizations. She earned more than $83,000 in grant funding for marketing exhibitions and special events, and elevated brand awareness to support significant increases in museum attendance and engagement. Wildes holds a Master’s Degree in Integrated Marketing Communications from Eastern Michigan University and is Vice President of the Visit Washington County Executive Committee.
“I’m honored to serve as the first Marketing and Communications Director for the City of West Bend,” said Wildes. “West Bend is a vibrant community with incredible resources, attractions, and opportunities for economic growth. It has boundless potential and I look forward to contributing in meaningful ways.”
Wildes begins her new role as Director on Monday, January 6, 2020. For more information, contact City Administrator Jay Shambeau at 262-335-5171 or firstname.lastname@example.org.
ABOUT THE CITY OF WEST BEND
The City of West Bend is located 30-minutes north of Milwaukee in Washington County—centered on the west bend of the Milwaukee River in the heart of the Kettle Moraine. More than 31,000 people reside in the city and have access to numerous cultural and historical districts, over 1,200 acres of award-winning parks, quality healthcare, and exceptional educational opportunities. Youth consistently score higher than state and national averages in standardized testing. Newsweek magazine named West Bend East and West High Schools among the top 5% of high schools in the nation. The city has a charming historic downtown with thriving businesses, shops, and restaurants, and several business and industrial parks positioned for growth.City of West Bend
Jay Shambeau, City Administrator