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City of West Bend Tourism Commission Offers Promotion Grants up to $40,000

January 21, 2020: The City of West Bend Tourism Commission is now accepting applications for Spring/Summer 2020 and Fall/Winter 2020-2021 Tourism Promotion Grants. This competitive grant program is designed to assist local nonprofit organizations seeking supplementary support to promote tourism and economic impact. Each grant awards up to $20,000.00 in promotional funding.

“Promotion grants attract visitors from throughout the state and beyond to experience West Bend’s signature events and cultural offerings,” said City Administrator Jay Shambeau. “Last year, grants supported marketing efforts for Casa Guadalupe’s Fiesta Latina, MOWA’s Art & Chalk Fest and Bloomin’ Holidays, GERMANfest by Habitat for Humanity, and the History Center’s Arts in August.“

Spring/Summer Tourism Promotion Grant Application 2020
Funds may be requested to promote tourism and economic impact between Friday, May 1, 2020, and Wednesday, September 30, 2020. The application deadline is Friday, February 28, 2020 at 12 p.m.

Fall/Winter Tourism Promotion Grant Application 2020/2021
Funds may be requested to promote tourism and economic impact specifically for the City of West Bend between Monday, October 1, 2020 and Wednesday, March 31, 2021. The application deadline is Friday, May 15, 2020 at 12 p.m.

Tourism promotion grant applications are available on the City of West Bend website at https://www.ci.west-bend.wi.us/government/boards_committees_commissions/commissions/tourism_commission.php. Completed applications may be delivered or mailed to City Clerk Stephanie Justmann, 1115 S. Main Street, West Bend, Wisconsin 53095, or emailed to justmanns@ci.west-bend.wi.us.

The purpose of the Tourism Promotion Grant program is to assist West Bend-based organizations in promoting a positive image to potential visitors, generating overnight hotel visits, extending visitor stays, creating a desire to return, and enhancing the tourism industry through innovative planning and marketing. Marketing directed outside of the West Bend/Washington County area is given priority.

To be considered for the grant, an event or project must be held in the city of West Bend and public access is a requirement, however, admission may be charged.  Consideration will be given to new and expanding projects, festivals, sports tournaments, conventions, cultural arts and special events benefiting West Bend.  Incomplete applications will not be accepted. The West Bend Tourism Commission reserves the right to reject applications, award partial or total grant requests, or to not award up to $20,000.00 for the 2020 and 2021 grant periods.

The next Tourism Commission meeting will take place on Tuesday, March 3, 2020, at 6 p.m. at the City Hall Conference Room 2067. Spring/Summer Tourism Promotion Grant applications will be reviewed and awarded at that time. Tourism Commission committee members include: Rich Kasten, District 5 Alderman; Andrew Chevalier, District 3 Alderman, Jay Shambeau, City Administrator; Chris Gurrie, Industry Representative; and Mike Nowack, Business Representative.

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Media Contact:
Jessica Wildes, Marketing & Communications Director
262-335-5170 | wildesj@ci.west-bend.wi.us

1115 S. Main Street
West Bend, WI 53095
(262) 335-5100

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